That is a whole lot of stuff that the business hasn't done, but they have brought in people who know how to do this and will have the ability to encourage and purchase it. We are not stealing resources from the
core games; we are focused on the core team of people who possess the right experience to create this out. As we develop, we will continue to invest in that."
By focusing on service-based projects, it also seems logical that Jagex is creating its own competition. Gamers tend to concentrate on one or two titles of this sort, which means future Partners releases could well erode RuneScape's userbase, in addition to each other. However, Bull asserts that Jagex Partners' strategy reduces this danger somewhat. "Our strategy is few versus many," he states.
It's generally accepted from
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our research that people don't only play one game, but they also don't play six or five. They do cross genres and don't play exactly the exact same sort of thing. By just having a few titles and not focusing on driving volume, we have negated that a little. I would not say that we are necessarily going after games which are that near RuneScape necessarily.
It is unclear when exactly the label's first match is going to be published - or if it will be announced - but Pabst expects in the next twelve months Jagex Partners will have the ability to announce a minumum of one of its own partnerships.